Florist Marketplace
Why Most Florist Marketplaces Are Working Against You
Platforms like 1-800-Flowers and FTD take your orders, pocket significant commissions, often fulfill at the lowest possible cost, and — most critically — own the customer relationship. Your shop becomes a fulfillment center. Your brand disappears behind theirs. And every order you process through their platform makes them stronger while keeping your business dependent, anonymous, and undervalued.
The florist marketplace model has been broken for decades. FlowerHug is here to fix it.
Our marketplace is built on an entirely different philosophy: one where your brand stays front and center, your customer relationships belong to you, and the financial terms are transparent, fair, and aligned with your growth — not designed to extract maximum value from your shop.
How Marketplace Visibility Works on FlowerHug
Being listed on the FlowerHug marketplace is not simply about having your name appear in a directory. It’s about being positioned prominently in front of high-intent local buyers at the exact moment they’re ready to purchase flowers. Here’s how our marketplace drives real, measurable results for florist partners:
Curated Local Discovery
FlowerHug’s marketplace is geographically organized to connect customers with florists in their specific area. When a customer searches for flower delivery or a local florist in your city, your shop appears as a featured, trusted local option — not buried beneath a sea of national chains and out-of-area competitors.
Seasonal & Category-Based Featuring
FlowerHug’s marketplace is organized around the buying moments that drive the floral industry’s revenue calendar. Your shop gains visibility in seasonal collections and occasion-based categories, ensuring you’re featured precisely when customers are actively searching with high purchase intent.
Direct Traffic to Your Own Website
Unlike traditional marketplaces that trap customers inside their own ecosystem, every FlowerHug marketplace listing links directly to your dedicated florist website — your own branded digital storefront with your full catalog, your story, and your ordering system. This means every marketplace visitor who clicks on your shop becomes your customer, not the platform’s.
Increased Discoverability Beyond Your Own Website
Even before a customer finds your standalone site through Google, they may discover your shop through the FlowerHug marketplace listing. This multi-channel visibility compounds over time, increasing the total number of touchpoints through which potential customers encounter your brand.
Your flowers are stunning. But can customers find them?
With FlowerHug, your shop shows up first — and sells more.
What Is the FlowerHug Florist Marketplace?
The FlowerHug Florist Marketplace is a curated, locally focused discovery platform that connects customers searching for flowers in your area directly with your flower shop. When customers visit FlowerHug looking for local florists, your shop — your name, your brand, your arrangements, your pricing — is what they find.
Unlike traditional floral marketplaces that commoditize flower shops and strip away brand identity, FlowerHug’s marketplace is designed to amplify your visibility while keeping your business in complete control. Every listing drives traffic directly to your own dedicated FlowerHug website, where customers browse your catalog, place their order, and build a relationship with your shop — not with a faceless platform.
Your Marketplace Listing: What Customers See
When a customer finds your shop through the FlowerHug marketplace, here’s the experience they encounter — and why it converts at a higher rate than generic directory listings:
Your Shop Name & Brand Identity
Your logo, your shop name, and your visual brand identity are prominently featured. Customers immediately know they're engaging with a real, local florist — not an anonymous fulfillment service.
Your Featured Arrangements
High-quality photos of your actual arrangements showcase the craftsmanship and creativity that make your shop unique. Customers buy flowers with their eyes first — and a visually rich marketplace listing dramatically increases the likelihood they click through to your full website and place an order.
Your Ratings & Reviews
Customer reviews and ratings are displayed alongside your listing, building immediate trust and social proof. Positive reviews from real customers in your community are one of the most powerful conversion tools available to a local business — and FlowerHug makes them visible exactly where new customers are making their decisions.
Your Service Area & Delivery Options
Customers can immediately see whether your shop delivers to their address, what delivery windows are available, and what same-day or next-day options you offer. Removing uncertainty from the buying decision is one of the most effective ways to increase conversion rates — and your marketplace listing does this automatically.
Direct Link to Your Website & Online Store
Every marketplace listing connects directly to your full FlowerHug website, where customers can browse your complete catalog, read your story, and place an order seamlessly. The marketplace attracts the customer. Your website closes the sale.
What the Research Says About Marketplace Visibility for Local Businesses
The data on local marketplace and search behavior is unambiguous for businesses that embrace multi-channel visibility. According to Google’s research on local consumer search behavior, consumers who discover a local business through multiple touchpoints — search results, maps, and curated listings — are significantly more likely to complete a purchase than those who encounter a business through a single channel alone.
For florists specifically, this multi-channel principle is especially relevant. Customers purchasing flowers are often doing so for time-sensitive occasions — birthdays, anniversaries, sympathy situations, last-minute gifts — where the speed of discovery and confidence in the local provider are the primary conversion factors. A florist who appears across multiple trusted platforms simultaneously is far more likely to earn that high-urgency order than one who can only be found through a single channel.
Get Listed. Get Found. Get Growing.
Every florist who isn’t listed on FlowerHug’s marketplace is leaving a meaningful number of local orders on the table — orders from customers who are actively looking for a trusted local florist right now, today, in your city. Joining FlowerHug gives your shop immediate marketplace visibility, a professional free website, a built-in local SEO strategy, and a complete POS and order management system — all at zero upfront cost and zero monthly fees. Your first marketplace listing could be live within days.